Information We Collect
Welcome to Social Sutra Digital. Your privacy matters to us. This policy explains how we collect, use, and protect your information when you visit socialsutradigital.com or interact with us.
Personal information
When you contact us or submit a form, you may provide:
- Full name
- Email address
- Phone or WhatsApp number
- Business name and industry
- Project details or messages submitted via contact or inquiry forms
Non-personal / technical information
We automatically collect technical data when you browse our site:
- IP address and approximate location
- Browser type and version
- Device type and operating system
- Pages visited, time on site, and navigation paths
- Referring website or campaign source (UTM parameters)
How We Use Your Information
We use the information collected to:
- Respond to your inquiries and deliver requested services
- Send proposals, invoices, and project communications
- Share relevant updates, case studies, or service offers (with your consent)
- Run and optimise advertising and remarketing campaigns on your behalf or for our own marketing
- Analyse website performance and improve user experience
- Prevent fraud and ensure the security of our website
- Comply with applicable legal obligations
Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to enhance your experience and support our advertising work. These include:
- Essential cookies — required for the website to function correctly
- Analytics cookies — help us understand how visitors use our site (e.g. Google Analytics)
- Marketing / remarketing cookies — allow us to show you relevant ads after you visit our site (e.g. Google Ads remarketing tags, Meta Pixel)
- Preference cookies — remember your settings and choices
You can disable cookies at any time through your browser settings. Note that disabling certain cookies may affect website functionality.
Advertising Platforms & Tracking Pixels
As a digital marketing agency, we use the following advertising technologies on our website and may deploy similar tools for our clients:
Google Ads & Google Analytics
We use Google Ads conversion tracking and Google Analytics 4 to measure campaign performance. Google may collect data such as browsing behaviour, device information, and click activity. You can opt out via Google's opt-out tool.
Meta (Facebook & Instagram) Pixel
We may use the Meta Pixel to track website events and serve retargeted ads on Facebook and Instagram. Meta's data practices are governed by Meta's Privacy Policy.
WhatsApp Business
When you contact us via WhatsApp (+91 93722 84973), your messages and phone number are processed through Meta's WhatsApp Business platform. We use this data solely to respond to your inquiry.
Third-Party Services
We work with trusted third-party service providers who assist us in operating our business. These may include:
- Website analytics tools (Google Analytics 4)
- Advertising platforms (Google Ads, Meta Ads)
- CRM and email communication tools
- Hosting and website infrastructure providers
- Payment processors (where applicable)
All third-party providers are contractually required to maintain the confidentiality of your data and use it only for the specific purpose for which it was shared.
International Data Transfers
Social Sutra Digital operates across India, the UAE, and the UK. Your data may be processed or stored in servers located outside your country of residence.
We ensure that any such transfer complies with applicable data protection laws, including India's Digital Personal Data Protection (DPDP) Act 2023. Where required, we implement appropriate safeguards such as standard contractual clauses.
Data Security
We implement appropriate technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These include:
- SSL/TLS encryption on all website communications
- Access controls limiting who can view personal data internally
- Regular security reviews of our digital infrastructure
While we take every reasonable precaution, no method of data transmission over the internet is 100% secure. We cannot guarantee absolute security and encourage you to contact us immediately if you suspect any misuse of your data.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:
- Inquiry and contact form data: retained for up to 2 years from last contact
- Client project data: retained for the duration of the engagement plus 3 years
- Analytics and usage data: subject to the retention settings of each platform (typically 14–26 months)
- Legal and financial records: retained as required under applicable Indian law
Once data is no longer required, we securely delete or anonymise it.
Your Privacy Rights
Under India's Digital Personal Data Protection (DPDP) Act 2023 and other applicable frameworks, you may have the right to:
- Access — request a copy of the personal data we hold about you
- Correction — ask us to correct inaccurate or incomplete data
- Erasure — request deletion of your personal data (subject to legal obligations)
- Withdraw consent — opt out of marketing communications at any time
- Grievance redressal — raise a complaint with us or with the Data Protection Board of India
To exercise any of these rights, please email us at ask@socialsutradigital.com. We will respond within 30 days.
Children's Privacy
Social Sutra Digital does not knowingly collect or solicit personal information from anyone under the age of 18. Our services are intended for businesses and adults only.
If you believe a minor has provided us with personal information, please contact us immediately at ask@socialsutradigital.com and we will promptly delete it.
Third-Party Links
Our website may contain links to third-party websites, client portals, or social media platforms. Once you leave our website, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any external sites you visit.
We are not responsible for the privacy practices or content of third-party websites.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out:
We aim to respond to all privacy-related queries within 2 business days.