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Google Ads (PPC) — Social Sutra Digital
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📢 Google Ads (PPC)

Turn searches into
paying clients.

We manage Google Ads campaigns that target people actively looking for what you offer — and optimise relentlessly until every rupee of ad spend is working as hard as possible.

44%Avg. CPL Reduction
3.8×Average ROAS
50+Campaigns Managed
60Days to Optimisation
Performance snapshot
44%Avg. CPL Reduction
3.8×Average ROAS
50+Campaigns Managed
60Days to Optimisation
The Service

What Google Ads (PPC)
actually includes

We don’t offer cookie-cutter packages. Every engagement is scoped to your specific goals, industry and market. Here’s what’s typically included and how each element contributes to your growth.

🔎
Search Campaigns

Text ads that appear when your ideal customer types exactly what you offer into Google — the highest-intent traffic available.

🛒
Shopping Campaigns

Product listing ads for e-commerce brands that show images, prices and reviews directly in search results.

👁
Display & YouTube

Visual retargeting campaigns that keep your brand visible to interested prospects across millions of websites and YouTube.

🔄
Remarketing

Re-engage visitors who left your site without converting — with personalised ads that bring them back ready to buy.

How We Work

From brief to
first result

A clear, repeatable process that removes guesswork, moves fast and keeps you informed at every stage.

01🔎Account Audit

We review your existing campaigns (or build from scratch) — identifying wasted spend, missed audiences and quick wins.

02🎯Strategy & Structure

Keyword research, ad group architecture, audience segmentation and bidding strategy aligned to your goals and budget.

03🌟Ad Creative

Compelling headlines, descriptions and extensions written to drive clicks from people with genuine purchase intent.

04🚀Launch & Track

Campaigns go live with conversion tracking, call tracking and attribution in place so every lead is accounted for.

05📈Weekly Optimisation

Bid adjustments, negative keywords, A/B testing and audience refinements — continuous improvement every week.

06📊Monthly Report

Plain-English report showing spend, leads, cost per lead, ROAS and what we’re doing next month.

Who It’s For

B2B clients
we serve

  • 🏢Real Estate & Property
  • 💻Software & SaaS
  • 📊FinTech & Financial Services
  • 🏫Professional Services
  • 🛠B2B Manufacturing
Who It’s For

B2C clients
we serve

  • ✈️Visa & Immigration Services
  • 🎓Education & Coaching
  • 🛍Healthcare & Clinics
  • 🛒E-commerce & Retail
  • 🏠Home Services
Real Results

What clients achieved
with this service

All case studies →
✈️
UAE to Schengen · Visa & Travel

Rebuilt Google Ads from scratch — cost-per-lead down 44% in 60 days.

44%Lower CPL
3.2×Lead Volume
61%Conv. Rate ↑
🎓
SEU · Education

Geo-targeted admission campaign during peak season — ₹28 cost per application.

₹28CPL
2.8×Applications
90%Budget Efficiency
💻
Capital Code · Software · UK

Full-funnel UK search strategy — pipeline doubled, CPL reduced 38%.

Pipeline
38%Lower CPL
4.5★Quality Score
Common Questions

Everything you want
to know first

We recommend a minimum of ₹25,000/month in ad spend to generate enough data for meaningful optimisation. For competitive industries or multiple locations, ₹50,000–₹1,00,000/month delivers faster results. Our management fee is discussed separately based on scope.
Most campaigns show measurable data within 2–4 weeks. The first month is about data collection and initial optimisation. By month 2–3 you typically see CPL dropping and volume increasing as the algorithm learns and we refine targeting.
Both. We always start with a full audit. If your existing account has a solid foundation, we build on it. If it’s been poorly structured (which is common), we often recommend rebuilding for better long-term performance.
Visa & immigration, education, real estate, e-commerce, SaaS/software, healthcare and professional services. We understand the ad policies, keyword strategies and audience intent patterns specific to each sector.
Absolutely. Your account, your data, always. We manage it on your behalf but you have full ownership and access at all times. We never hold accounts hostage.
Campaign optimisation, bid management, A/B testing of ads, negative keyword management, audience adjustments, conversion tracking maintenance and a plain-English monthly performance report.
Ready to start?

Let’s build your
Google Ads (PPC) strategy.

Tell us about your business and Pritesh will personally put together a free, no-obligation plan for your Google Ads (PPC) growth. No templates, no junior exec, no hard sell.